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After Rally Summit

After Rally Summit
First ever 'After Rally Summit' underway in Sturgis
Gary Matthews - October 12, 2017

STURGIS, S.D. – Today began a two day summit to discuss everything Sturgis Motorcycle Rally.

Dubbed the After Rally Summit, the two day conference brings in vendors, business owners, property managers and others looking to make the most of the annual event that draws hundreds of thousands of people to the Black Hills every August.

Sturgis Public Information Officer Christina Steele says this is the first year the city has hosted the summit.

"The Rally has such a far reach," Steele says. "It isn't just people in Sturgis or really even the Black Hills. It reaches way out. So, quite often we get calls from businesses and they ask us about the rally and how can we better get to the people who are traveling through and things like that. And, sometimes they offer up suggestions that they have, and so, we thought lets just get everybody together for a summit because there are just so many people involved."

Steele says discussion topics include discovering the economic impact of the rally, how to market specifically to motorcyclists, rally strategies, tourism information and a sneak peek into what the city is planning for next year. She also says digital advertising and social media platforms are being discussed as the rally seen a jump in that department over the past year.

Steele says tomorrow, they will release their official attendance number for this year’s rally.

The D-O-T’s vehicle count number, released in August, totaled 469,103 for the ten day rally period. That is up slightly from the previous year.

The summit is taking place at the Sturgis Community Center.



kbhbradio.com
Phone number: 605-347-4455
E-mail: info@kbhbradio.com
Address: 1612 Junction Avenue, Suite #1
Sturgis, SD 57785
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