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Rally Summit Wraps Up

Rally Summit Wraps Up
Sturgis releases their official attendance number as After Rally Summit wraps up
Gary Matthews - October 12, 2017

STURGIS, S.D. – The inaugural Sturgis After Rally Summit concluded today with the release of the city’s official attendance figure for 2017.

That number was 480,000 with a total economic impact of $738-million.

Topics of discussion at this year’s summit included demographics of attendees, digital marketing efforts, statistics gathered from the official Sturgis Motorcycle Rally website, and the future of digital and social media as it relates to the rally.

Steele says a growing increase in inquiries from regional businesses as to how they  can better market to Rally visitors who travel through the area on their way to and from Sturgis helped establish the summit.

Sturgis City Manager Daniel Ainslie says he hopes the summit will help people get the most reliable information available and to provide suggestions on how to best use the information when planning future marketing efforts.

"The economic impact of the rally has a far reach. When you can gather visitor information through social media interactions, surveys and sales tax numbers, you get a very clear picture of the wants and needs of the Rally visitor."

Speakers at this year's event included officials from the City of Sturgis, the South Dakota Department of Tourism, Black Hills Badlands and Lakes and representatives from Homeslice Media Group.



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