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Lyft buys license to operate during Sturgis Rally
News Staff - July 2, 2018

STURGIS, S.D. – Today’s Sturgis Rally (now just a month away) offers much more in the way of safe public transportation than it’s early-day versions.

Officials with the city of Sturgis confirm the on-demand transportation company Lyft has purchased a transportation license that will allow drivers to pick-up and drop-off during the Sturgis Motorcycle Rally.

While the City of Sturgis picks and chooses which public licensing fees it will disclose to taxpayers, City Public Information Officer Christina Steele said the parent transportation company purchased a annual license for $1,000. Whether Lyft intends to operate in Sturgis year-round isn't known at this time.

Drivers do not need to pay any additional licensing fee.



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