SPEARFISH, S.D. — Black Hills State University in Spearfish has unveiled its new logo.
BHSU has been using varying versions of the recent logo since 1960. The new logo is an attempt to create a modern and dynamic brand, and positive first impression of the school.
Designers cited changes in digital communication as the need for a simple and distinct logo.
Corinne Hansen, Director of University and Community Relations, said “We worked with the students, faculty and staff were very involved. And we have a new logo that clearly shows our initials the B and the H. But it also has the tree in there, that is significant to our location here in the Black Hills.”
The logo is earning high marks in a survey compiled of students and alumni.
The BHSU website, as well as school apparel and other items, are already being marketed with the new logo.
