PIERRE, S.D. – The tourism industry in South Dakota continues to thrive, with 2024 marking another year of record growth and economic contributions statewide.
According to the annual study conducted by Tourism Economics, South Dakota welcomed 14.9 million visitors, an increase of 1.4% over 2023. Those visitors spent $5.09 billion, an increase of 2.8% over 2023. James Hagen, the Secretary of the Department of Tourism, announced the state’s success at the 2025 South Dakota Governor’s Conference on Tourism.
“We are thrilled with the industry’s steady growth, and these accomplishments reflect our ongoing efforts to market South Dakota across the globe,” said Hagen. “We will continue our strategic efforts to promote South Dakota as a premier vacation destination.”
The tourism industry remains essential to South Dakota’s economy, providing an indispensable source of job creation and household income to thousands. 58,824 jobs in South Dakota were supported by the tourism industry, generating $2.24 billion of income for those families.
In 2024, tourism generated $398.7 million in state and local tax revenue. Tourism reduced the tax burden on South Dakota households by $1,105.
“These numbers display the vital role that tourism plays in South Dakota and our local economies,” said Hagen. “We are proud of the positive impact this industry has on our communities. Tourism in South Dakota creates jobs, generates state and local revenue, and enhances the quality of life for all South Dakota residents – greatly contributing to the strongest economy in America.”
As one of South Dakota’s leading industries, tourism fuels local business, and generates state and local tax revenue while showcasing the state’s rich heritage, breathtaking landscapes, and vast outdoor offerings.
Travel South Dakota indicates that a strong fall season, an excellent pheasant hunting season, and a rebound in international visitation, including visitors from Canada, contributed to 2024’s success.
To view the full 2024 Tourism Economics report, visit SDVisit.com.
