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Steve Barry, founder of Da' Bus in Sturgis, SD, has sold the transportation business.
Courtesy Photo
Steve Barry, founder of Da' Bus in Sturgis, SD, has sold the transportation business.

Local transportation service changes hands


News Staff - October 15, 2018

STURGIS, S.D.  - A long-time local business in Sturgis has new owners.  Steve Barry, who after 19 years is ready to turn in his keys as owner/operater of Da Bus, has announced the business has new owners. 

The beginnings of the colorful public transporation business is ane example of  'necessity is the mother of invention,' in action. Sitting over coffee one day, he spotted a line of buses sitting across the street.  The thought that Sturgis Motorcycle Rally goers should have a safe transportation option struck at the same time.

The former Meade County Sheriff's Deputy and County Coroner decided there was no better time than the present to bring such a service to the annual motorcycle rally that draws hundreds of thousands of people to Sturgis and surrounding areas. Beginnng with two buses, the service has grown to over 20 buses and around 20 drivers in the peak season.  Da Bus also expanded in the off-season for wedding parties and trips to nearby community locations.

According to Barry, he will continue as a operations manager during the Rally - a time when Da Bus takes on an almost legendary presence while traveling on the streets and highways in and around Sturgis.

Barry said the sale was made earlier this year but did not identify the buyer.

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