Western South Dakota's Only Ranch Station

Mutual of Omaha replaces Indian chief logo

OMAHA, Neb. (AP) — Mutual of Omaha on Thursday unveiled a new corporate logo depicting an African lion, replacing the Indian chief head that had been the symbol of the insurance and financial services company for 70 years.

The Omaha, Nebraska-based company announced in July its plans for a change as corporations and sports teams around the country face increasing pressure to dump nicknames and depictions that reference American Indians amid a nationwide movement calling for racial justice.

The company said in a news release Thursday that its new logo not only projects protection and strength but also delivers a strong brand connection to the company that might be as well known by for its longtime sponsorship of the wildlife television program “Mutual of Omaha’s Wild Kingdom.”

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Two families with generations of ranching in their backgrounds are now part of the new faces at Lemmon Livestock. Pictured are Rowdy and Miranda Benson and their children (left to right) Tymber, Creed, Remi and Retro. The Ham Family, Brady and Kristen (not pictured) are also part of the team.(Courtesy Photo)

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