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Sears-Smaller Stores

Sears-Smaller Stores

Sears to set to open first batch of smaller stores


The Associated Press - April 3, 2019

NEW YORK (AP) - After its journey through bankruptcy, Sears is getting ready to open its first batch of smaller stores that won't carry clothing but will focus on appliances, mattresses and home services.

The first three stores called Sears Home & Life will open on Memorial Day weekend and are a fraction of the size of the company's traditional stores.

Peter Boutros, chief brand officer for Sears and Kmart, declined to say how many of the stores are in the works but said locations have been identified. However, he said the new-format stores will not take the place of Sears' remaining 425 stores.

The company also plans to ramp up TV advertising and is planning to extend its Kenmore brand beyond major appliances into kitchen accessories, plates and knives.

The new smaller stores will be located in Overland Park, Kansas; Lafayette, Louisiana; and Anchorage, Alaska, Boutros said. They range in size from about 10,000 to 15,000 square feet (900 to 1,400 square meters). The average Sears is about 155,000 square feet (14,400 square meters).



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