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A new award created by the Sturgis Area Chamber of Commerce recognizes businesses, individuals or organizations that raise the tourism profile of the community. The first recipient is Xtreme Dakota Bicycles.
Courtesy Photo
A new award created by the Sturgis Area Chamber of Commerce recognizes businesses, individuals or organizations that raise the tourism profile of the community. The first recipient is Xtreme Dakota Bicycles.

Sturgis Chamber honors businesses, supporters, Leadership Sturgis graduates


F.Ganje - May 2, 2018

STURGIS, SD – Some give of their time.  Others share their expertise. Or donate merchandise or cash. It’s many different things that make a difference in a community but there is one common thread – people who care about the place they call home.

Every year, the Sturgis Area Chamber of Commerce recognizes those who have gone the extra mile in supporting or promoting the city.  According to Chamber Executive Director Alexis Nasser, the list of deserving folks is always a long one.   “This event gives us an opportunity to recognize individuals and businesses that have made an impact in our community. We like to support our local businesses whether they’re members or not. “

This past April, the Chamber selected its standout citizens and businesses for 2017.  Those include Black Hills Rally and Gold as Retail Business of the Year, Twisted Canyon CrossFit is the Service Business of the Year, Black Hills Special Services Cooperative was recognized as the Employer of the Year, Mary Ellen Murray with Wells Fargo was selected as the Employee of the Year, Sabers Insurance Agency received the Community Pride Award, Kevin Forrester is the Volunteer of the Year, Xtreme Dakota Bicycles was presented the Tourism Excellence Award and the Key City Award went to Mark Bruch.

New to the award lineup is the Tourism Excellence Award, shares Nasser. “We’re a tourism community so it’s appropriate to include this category.”  She continues, “Xtreme Dakota Bicycles opened the summer of 2016 and continue to have a knowledgeable staff and a great customer service team.  They carry a full inventory of bikes and accessories.” She adds, “They have also played a big role in the upcoming Sturgis Bike Park which is going to be a big tourist attraction.”

The Key City Award carries a special significance, says Nasser. “It’s the biggest award, the highest honor given and represents a spirit and attitude that exemplifies the best of business, community and family.” She observes, “Recipient Mark Bruch fits that criteria. The amount of time and effort he has given to the community is exceptional.  He donates time to help the city and the chamber towards making the community a great place to live.”

The chamber also recognizes the graduating class of Leadership Sturgis, a yearly program with the objective of bringing participants together to interact with each other, the chamber of commerce and community leaders.   “We ask them to come up with ideas on how we can enhance Sturgis as a whole and the lives of those who live and work here as well.”

This year’s Leadership Sturgis graduates are Shawn Fischer, Sturgis Ambulance, Christina Hanson, First Interstate Bank, Adam Hosch, City of Sturgis, Nellie Isaacs, Sturgis Ambulance, Joe Leveque, Sturgis Police Department, Taryn Pike, First National Bank, Trista Roszel, Northern Hills Federal Credit Union, Angie Scherer, City of Sturgis, Halli Schulz, Sturgis Ambulance, and Cathy Shay, Sturgis Center for the Arts.

“It’s just a great way to learn leadership,” says Nassar.



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