NASHVILLE, TN – The largest annual beef industry event has begun in Nashville, where more than 6,000 cattle producers, industry partners and stakeholders will gather for the 2021 Cattle Industry Convention & NCBA Trade Show. The event, which continues through Aug. 12, provides a platform for education, policy development and networking.
“I am pleased that cattlemen and women can come together in person once again,” said National Cattlemen’s Beef Association President Jerry Bohn. “Producers from across the country and their families look
forward to convention every year, but I think it means even more following the pandemic’s disruptions.”
Carrie Behlke, winner of the 2021 NCBA National Anthem Contest, will open the convention in patriotic style by singing the “Star-Spangled Banner”. The convention then kicks off in Music City fashion with country music singer and songwriter, Kix Brooks. Brooks, who was recently recognized as the National On-Air Personality of the Year by the Academy of Country Music, will talk about his experiences in country music as well as his passion for creating award-winning wines.
Over the next two days convention participants will gain insights on market trends during the CattleFax Outlook Seminar, hear a “State of the Industry” update from NCBA, learn about the cattle industry’s role in sustainability, and wander through the NCBA Trade Show – the industry’s largest, with more than 350 exhibitors on more than seven acres.
Annual meetings of the National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and National Cattlemen’s Foundation will also be held. In addition, winners of the Beef Quality Assurance awards will be recognized on Thursday, Aug. 12.
The final day of convention includes two general sessions, one of which offers a panel discussion on sustainability. Sustainability continues to be a hot topic, with environmental stewardship often making the headlines, but economic viability and social responsibility play roles as well. Session speakers will discuss how the cattle industry offers solutions to the climate change conversation.
