STURGIS, S.D. – The City of Sturgis issued a release late Thursday afternoon, offering reaction to the judge’s ruling that will nullify the “Sturgis” trademark as it relates to the motorcycle rally.
The reaction stated the following:
“The City of Sturgis, host of the world’s largest motorcycle rally, has learned of yesterday’s South Dakota District Court decision regarding Sturgis Motorcycle Rally Inc. (SMRi) and Rushmore Photo and Gifts.
The City is not a party to this lawsuit but is a significant licensee of SMRi and as
such, has closely monitored the case. This ruling is yet another step in the litigation process that
began in 2011. The City’s assets associated with the largest tourism event in the state remain
unchanged. The adverse impact of this latest ruling on dozens of local charities is not yet known but it is anticipated to be substantial.
As is consistent with the City’s leadership role for the Rally, the long-standing significant support to local charities from the City of Sturgis will continue. The City will now bring focused attention to how Rally related industries throughout the Black Hills can bridge this new gap in funding for those local charities.
The City will continue to maintain its leadership role in both ensuring the continued growth of the event and fostering its impact on the economy throughout South Dakota.”
