Consumers shift again, flummoxing big retailers like Target

NEW YORK (AP) — The pandemic vastly changed the way Americans spend money and now as they return to pre-pandemic behavior, they’re tripping up retailers again.

That dynamic has only been intensified in recent months as inflation jumps sharply, and the latest financial report from Target underscore the challenges.

Target reported Wednesday that its profit tumbled 52% compared with the same period last year in an environment of rising costs for things like fuel, and also a lightening quick return by consumers to more normalized spending.

Purchases of big TVs and appliances that Americans loaded up on during the pandemic have faded, leaving big retailers with bloated inventory that must be marked down to sell.

People are also reading...

Weather

loader-image
Rapid City, US
5:44 am, November 18, 2024
temperature icon 38°F
clear sky
Humidity 52 %
Pressure 999 mb
Wind 13 mph
Wind Gust: 16 mph
Visibility: 10 km
Sunrise: 6:52 am
Sunset: 4:23 pm
Sarah Bestgen

Market News

Share via
Copy link