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From top left clockwise, John Powell, Eldon and Lousa Krebs, Black Hills Embroidery Katy Harper, Lowell and Tami Pfleger and Sara Mills, and John Hovde.
Courtesy Photos
From top left clockwise, John Powell, Eldon and Lousa Krebs, Black Hills Embroidery Katy Harper, Lowell and Tami Pfleger and Sara Mills, and John Hovde.

Honorees named for 2020 Black Hills Stock Show

News Staff - January 14, 2020

RAPID CITY, SD – Each year, the Black Hills Stock Show awards individuals and businesses who have been instrumental in their support of the Central States Fair and stock show.  This year’s honorees include John Powell ,McIntosh, SD,  Silver Spur; Krebs Ranch, Eldon and Louisa Krebs, Gordon, NE,  Stockmen of the Year; John Hovde, Epping, ND, Horse Person of the Year. And Black Hills Embroidery, Rapid City, SD, AgriBusiness of the Year.

lIn his 96 years, John Powell has seen a few things…and places.  After growing up in the Philip and Fairburn, SD areas, he would see the world after being drafted in 1943 – from North Africa to India to China and Japan. 

Following his years in the Air Force, Powell never left the region he calls home, cowboying, earning his BS and Masters degrees in animal science and starting a career in Extension services and a family. 

He was instrumental in the start of the South Dakota 4-H Rodeo program and a charter member of the South Dakota Buckaroos.

lEldon and Louisa Krebs have made their mark in the Sandhills of Nebraska.  Born and raised on a commercial operation, Eldon, an enthusiastic 4-H and FFA member, began his career working for registered operations.  He would eventually make a mark first in the showring including the Black Hills Stock Show and then with a reputation for building genetics that work commercially.

Eldon and Louisa have been joined by their kids Ty and Kami and their families in the business that is recognized for across the country and at the Black Hills Stock Show for its quality genetics and doing business on a handshake.

lYou can’t go anywhere in North Dakota and not run into someone who knows John Hovde. Growing up on the Missouri River bottom south of Williston, horses were central to every day life.  He started colts beginning in middle school and would go on to serve his country in Vietnam as an Army Sargent earning a Bronze Star.

While starting a family in Montana, it was a chance encounter with a Ray Hunt clinic that helped him find his own calling.  Decades of heading individual lesson and clinics as a profession followed along with a career in teaching at the college level. He is an inductee into the North Dakota AQHA Hall of Fame, served as a national director and was named an AQHA director emeritus this year.  He has also been inducted into the North Dakota Cowboy Hall of Fame.

lA background in sewing and an entrepreneurial  spirit would eventually mark the creation of Black Hills Embroidery in 1987.  The business would undergo a number of growth spurts and technology advances that would ultimately build it to the business it is today. 

Founders and owners Lowell and Tami Pfleger – who met at South Dakota State University where they both were on the SDSU rodeo team - proved the perfect team for pulling the business ‘up by its boot straps,’ to the advanced brand line marketing its known for across the country. Both are involved in 4-H and National Little Britches Youth Rodeos.

The kids Ross, Sara and Katy all pitched in when they were younger and continue to be an integral part of the business

Phone number: 605-347-4455
E-mail: [email protected]
Address: 1612 Junction Avenue, Suite #1
Sturgis, SD 57785