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After Rally Summit 2018 releases this year's stats
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After Rally Summit 2018 releases this year's stats

Sturgis holds second annual After Rally Summit


Gary Matthews - October 12, 2018

STURGIS, S.D. - The City of Sturgis held their second annual After-Rally Summit Thursday -- an annual get-together with rally officials to discuss the success of this year's event and to look ahead to next year.

City of Sturgis Public Information Officer Christina Steele says the purpose of the summit is to help business owners and other interested parties get the most reliable Rally related information available and to learn how to best use the information when planning for future marketing efforts.

Speakers at this year's event included officials from the City of Sturgis, the South Dakota Department of Tourism and Black Hills Badlands and Lakes.

The highlight of today's event was the release of official statistics from this year's rally.

The official attendance at the 2018 Rally was 495,000. City officials say this is the second largest Rally in the last 10-years.

The total economic impact to the State of South Dakota was $786 million. Just over $583,000 was raised for local non-profits as well as charity events held at private venues.

The city also released information about attendees based on 3,363 random surveys that were conducted prior to and during this year's event.

The average age of attendees in 2018 was 49 -- down from the peak average age of 52 that occurred in 2015.

Fifteen-percent of attendees have previously attended the Rally at least 25 times and 24-percent of attendees were here for the first time in 2018.

Of those first time visitors, 90-percent plan to return.

The average length of stay is five days and over 50-percent of attendees stayed at a campground. Eighteen-percent said they stayed in a hotel or motel.

Thursday's entire presentation can be found on the city of Sturgis website.



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