Indications are SD tourist season shaping up to be a strong one

UNDATED – South Dakota tourism officials there are indications the summer tourist season is shaping up to be a strong one following a year of limited travel due to the coronavirus pandemic.

Tourism Secretary Jim Hagen says traffic on the state’s tourism website is tracking 55% ahead of last year.

In addition, state officials say the Department of Tourism’s vacation guide has been downloaded at record numbers and electronic newsletter subscriptions are up 29%.

Tourism is one of South Dakota’s top industries and generated about $3 billion in spending last year, down from a record $4 billion in 2019.

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Sarah Bestgen

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