OMAHA, Neb. (AP) — Mutual of Omaha on Thursday unveiled a new corporate logo depicting an African lion, replacing the Indian chief head that had been the symbol of the insurance and financial services company for 70 years.
The Omaha, Nebraska-based company announced in July its plans for a change as corporations and sports teams around the country face increasing pressure to dump nicknames and depictions that reference American Indians amid a nationwide movement calling for racial justice.
The company said in a news release Thursday that its new logo not only projects protection and strength but also delivers a strong brand connection to the company that might be as well known by for its longtime sponsorship of the wildlife television program “Mutual of Omaha’s Wild Kingdom.”
