Anheuser-Busch, John Deere team up to support American farmers

Farm Rescue / NAFBMay 11, 2022Agriculture News

ST LOUIS, MO – Busch Light and John Deere Monday announced a “For the Farmers” collaboration featuring limited-edition beer cans to support Farm Rescue.

The “For The Farmers” can, available May 16, comes in specially made 24 and 30 pack cases featuring farming graphics and John Deere equipment. For each case sold, Busch Light will donate $1 to Farm Rescue up to $100,000, with John Deere matching those donations.

Farm Rescue is an organization that provides assistance to farm and ranch families that have experienced a major injury, illness or natural disaster by providing the necessary equipment and volunteer labor to perform time-sensitive services. Founded in 2005, Farm Rescue has helped more than 850 families weather various challenges.

Kristyn Stowe of Anheuser-Busch says, “The “For the Farmers” cans mark a legendary union of two iconic brands with a shared passion for supporting farmers and the great Heartlands of America. We knew that John Deere was the perfect companion to join forces with us as we bolster our shared efforts to support the farming community that is so important to us.”

“This collaboration presents an exciting, valuable opportunity to celebrate farmers, the ag industry as a whole and the important work of Farm Rescue,“ said Jenny Ose, Director of Marketing, Agriculture and Turf, John Deere. “We’re thrilled to be part of this campaign because it supports Farm Rescue’s mission and our farming communities across America.”

As Busch Light and John Deere seek to support farmers in a big way, the brands have decided to do the biggest thing they can to raise awareness for Farm Rescue and the needs of America’s farmers. On Saturday, May 21, Busch Light and John Deere will host Cornfield Cornhole, a free, one-day fan experience in Big Bend, Wisconsin.

At Cornfield Cornhole, a John Deere tractor and ground-posted slingshot will catapult hay bales wrapped in ‘For the Farmers’ graphics across the cornfield to reach an oversized cornhole board. There will be four rounds, with a group of lucky attendees competing in the final game to close out the day! In addition to taking in the game, fans can enjoy ice cold Busch Light and refreshments from local WI food trucks.

To attend Cornfield Cornhole and possibly snag a spot in the big game, consumers can reserve tickets via Busch.com/forthefarmers.

Busch Light has been a proud partner of Farm Rescue since 2019 and has contributed over $750,000 in donations to date. In partnership with Farm Rescue, Busch Light has brought to life initiatives like the release of fan-favorite Corn Cans and redirected advertising dollars to create barn and shed billboards to support farmers across the country.

“Farm Rescue is honored to be the beneficiary of this incredible joint effort between Busch Light and John Deere,” said Bill Gross, Founder & President, Farm Rescue. “Both companies have been incredible supporters of our mission, and this latest partnership truly solidifies their commitment to American agriculture. Although farmers only represent one percent of the total population, they have a big responsibility in feeding the world. With the money raised through this one-of-a-kind promotion, Farm Rescue will be able to extend a helping hand to many more farm families in crisis.”