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SD FFA debuts Ag Adventure Zone at Rodeo Rapid City

RAPID CITY, SD – FFA will spotlight agriculture in the Rodeo Zone during the Black Hills Stock Show and Rodeo in Rapid City, SD, Jan. 29-Feb.6, 2021, with the launch of the FFA Ag Adventure Zone.  The Ag Adventure Zone is sponsored by South Dakota Farm Bureau as a special project of the SD FFA Foundation.

Located in the Ice Arena at the Rapid City Civic Center, the Ag Adventure Zone will feature interactive and educational exhibits as well as presentations by industry speakers. According to Dani Herring, SD FFA Executive Secretary, the Ag Adventure Zone is patterned after the popular Ag Adventure Center coordinated by SD FFA annually at the South Dakota State Fair.

The two activities share the same motto: ‘To showcase modern agricultural practices, communicate commitment to natural resources and demonstrate wholesome, safe food production.’

The FFA Ag Adventure Zone is a joint effort of the SD FFA and Sutton Rodeo/Rodeo Rapid City. Herring explains that SD FFA was approached about partnering on an agriculture education exhibit, and says, “FFA is excited to grow our advocacy efforts and appreciate South Dakota Farm Bureau in helping us achieve that goal. We are all hoping it will become a permanent part of Rodeo Rapid City, providing agriculture education for attendees.”

The Ag Adventure Zone will include exhibits showcasing the diversity of South Dakota agriculture, including on beef, dairy, swine, sheep, range, and more from production to processing. Area FFA chapters helped build some of the hands-on exhibits, and Pipestone Systems, the organization that helps coordinate the Ag Adventure Center at the State Fair, also contributed.

Industry volunteers, State FFA officers and District 5 FFA members will be at the Ag Adventure Zone to hold activities, interact with BHSS attendees, and present on the stage.

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