Western South Dakota's Only Ranch Station

South Dakota ad group peeved by meth campaign

Meth-We're On It-South Dakota-SDAF Reaction

SIOUX FALLS, S.D. – Add South Dakota ad agencies to the chorus unhappy with a state anti-meth campaign that included the provocative tagline “Meth: We’re on it.”

The South Dakota Advertising Federation is upset that the account went to a Minnesota ad agency. In a statement, the federation says nine in-state agencies bid on the contract.

The federation doesn’t directly criticize the campaign, which drew ridicule on social media, but suggests that the in-state agencies “could have delivered a message by South Dakotans that resonates with South Dakota.”

The state is paying a Minneapolis agency almost $700,000 for its work.

Gov. Kristi Noem has called the ads a success. She says the campaign was intended to be “provocative” and the Minneapolis agency chosen because it proposed ads that go beyond typical drug awareness campaigns.


Rapid City, US
7:11 am, September 23, 2023
clear sky
Wind: 10 mph
Pressure: 1012 mb
Visibility: 10 km
Sunrise: 6:40 am
Sunset: 6:49 pm
Avery Fogelman

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