Western South Dakota's Only Ranch Station

South Dakota ad group peeved by meth campaign

SIOUX FALLS, S.D. – Add South Dakota ad agencies to the chorus unhappy with a state anti-meth campaign that included the provocative tagline “Meth: We’re on it.”

The South Dakota Advertising Federation is upset that the account went to a Minnesota ad agency. In a statement, the federation says nine in-state agencies bid on the contract.

The federation doesn’t directly criticize the campaign, which drew ridicule on social media, but suggests that the in-state agencies “could have delivered a message by South Dakotans that resonates with South Dakota.”

The state is paying a Minneapolis agency almost $700,000 for its work.

Gov. Kristi Noem has called the ads a success. She says the campaign was intended to be “provocative” and the Minneapolis agency chosen because it proposed ads that go beyond typical drug awareness campaigns.

People are also reading...

Law Enforcement Officers Standards and Training Commission Revokes Law Enforcement Certification for Mellette County Sheriff.


Rapid City, US
4:31 pm, April 16, 2024
temperature icon 63°F
scattered clouds
Humidity 36 %
Pressure 1002 mb
Wind 43 mph
Wind Gust: 48 mph
Visibility: 0 km
Sunrise: 6:06 am
Sunset: 7:38 pm
Zac Juelfs

Market News

Share via
Copy link