Western South Dakota's Only Ranch Station

South Dakota Junior Beef Ambassadors embark on a year of sharing education, promotion

PIERRE, SD- The South Dakota Beef Industry Council (SDBIC) begins year four of the Junior Beef Ambassador program, a program giving area youth, ages 5 to 18, the opportunity to share their beef story.

The 2023/2024 program has 42 Junior Beef Ambassadors from across South Dakota. They will be assisting with various SDBIC promotion events and sharing photos and videos highlighting their ranch and what they do as South Dakota beef farmers and ranchers for consumer promotions on social media. They will also be sharing delicious beef recipes for everyone to try!

“Our youth are the future of the beef industry, and the South Dakota Junior Beef Ambassador program is giving these kids the platform to tell their beef story,” states Jr Beef Ambassador coordinator, Riley Zoss-Littau. “We are excited to have several 2022/2023 Jr Beef Ambassadors back, as well as many new ones joining this year!”

The 2023/2024 Junior Beef Ambassadors are: Kolt Johnson, Elliot Johnson, Jennings Pazour, Baylor Pazour, Hank Pazour, Cambree Holt, Jersey Lucas, Hadley Haneke, Taylor Harriman, Barrett Butzer, Elle Goehring, Reed Scott, Emmalee Scott, Emilia King, Bennett Gordan, Charles Barber, Zoey Barber, Josie Tish, Ladd Pazour, Ned Pazour, Scarlett Radke, Thorne Radke, Karlie Stiefvater, Kaylin Gjernes, Bailey Gjernes, Rett Blume, Jayna Blume, Katelyn Gebhart, Shannon Gebhart, Ashley Gebhart, Kaycee Scheel, Lexi Osterman, Koyle King, Cashley King, Fidelia Rasmussen, Brindle Hostler, Chord Blotsky, Ray Sanders, Kyle Sanders, Weston Grace, Mauer Jones and Mercedes Jones.

These beef ambassadors come to the SDBIC program from across the state of South Dakota.

The 2023-2024 South Dakota Junior Beef Ambassador program kicked off their year with youth leadership training opportunities on June 5, 2023 at Dakota Butcher in Clark, South Dakota and June 8, 2023 at Wall Meats Processing in Wall, South Dakota. South Dakota Junior Beef Ambassadors had the opportunity to learn about the Jr. Beef Ambassador program as well as tour the locker facilities.

Follow along all year as we highlight and recognize these young leaders as they share their great beef stories.

The South Dakota Beef Industry Council works on behalf of South Dakota beef producers through the $1 Beef Checkoff program.

For more information on Beef Checkoff and statewide efforts visit www.sdbeef.org and www.MyBeefCheckoff.com or contact Jodie Anderson at [email protected]

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