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Bob Montross beef advocate

South Dakota loses long-time beef advocate Bob Montross

DESMET, S.D.  — Beef Bucks, Inc., announced the passing of Bob Montross, a true pioneer and esteemed leader in the beef industry. Montross passed away on December 29 at his DeSmet home at the age of 76, leaving behind a legacy of passion and dedication.

Bob Montross was a cornerstone of the beef community, having devoted 25 years of his life to advancing the industry and promoting excellence in all aspects of beef production. His vision and leadership have been instrumental in shaping the landscape of our industry, and his impact will be felt for generations to come.

As a founding board member of Beef Bucks, Inc., Montross played a pivotal role in establishing the organization as a driving force for positive change within the beef sector. His unwavering commitment to supporting the beef industry made him a beloved figure within the community.

His efforts helped build many Beef Bucks cornerstone projects include the long-standing relationship with the television show, Wheel of Fortune; partnerships with the South Dakota State University football program; support for the South Dakota Highway Patrol; creation of the Beef Bucks Golf Classic; and the award of multiple scholarships for students pursuing careers in the beef industry.

In addition to his contributions to Beef Bucks, Montross was known for his philanthropy and community engagement. His generosity extended beyond business, and he actively supported various charitable initiatives aimed at enhancing the well-being of individuals and communities.

The loss of Montross is deeply felt by the entire Beef Bucks family, as well as the broader beef industry. He leaves behind a void that will be challenging to fill, but his legacy will continue to inspire and guide us as we move forward.

A spokesperson for Beef Bucks expressed, “Bob Montross was more than a leader; he was a mentor, a friend, and a source of inspiration for all of us at Beef Bucks. His passion for the industry was contagious, and his legacy will forever be etched in our hearts. We extend our heartfelt condolences to his family during this difficult time.”

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