ARLINGTON, TX – Teton Ridge, the pioneering new western entertainment brand offering consumers legendary and iconic sports, products, and experiences, has announced a broadcast partnership with leading national cable network INSP.
The network will air the richest single-day rodeo in the world, The American, live from AT&T Stadium in Arlington, Texas on Sunday March 6 at 4 p.m. ET.
With this year’s unprecedented total purse of more than $3 million, The American’s payout now rivals that of the Kentucky Derby. The event is also the most unique in all of western sports because it brings together top professional rodeo athletes and hardworking cowboys and cowgirls in a winner-take-all showdown to crown the world’s finest champions.
In the weeks leading up to The American, INSP will also broadcast the world television premiere of Teton Ridge’s all-new action-packed, unscripted original series, “Guts and Glory.” The five-episode series airs on INSP every Sunday at 5 p.m. ET through Feb. 27.
“Guts and Glory” chronicles twelve rodeo athletes hailing from the Midwest and beyond, as they arrive in Texas to compete for the life-changing opportunity to compete for millions at The American alongside storied icons of the sport.
The official trailer for “Guts and Glory” can be found HERE.
“We are excited about partnering with Teton Ridge to bring this compelling Western content to our INSP audience,” commented Dale Ardizone, INSP’s COO. “We are confident our viewers will find these programs engaging and entertaining. The American promises to be a one-of-a kind event with incredible energy, and we believe the Guts and Glory series will draw in those INSP fans who love the action and suspense of cowboy themed competition. We are very pleased to be able to include this content in our lineup and look forward to working with Teton Ridge on similar ventures in the future.”
The winner of “Guts and Glory” will battle it out against the field of other qualifying athletes for a chance to move on to AT&T Stadium and their opportunity to become a champion, earning what could be the biggest single-day paycheck of their careers.
Ultimately the Top 10 athletes overall that make it to The American’s final field on Sunday, March 6 will be eligible for their discipline’s $100,000 prize money and will also have their shot at the bonus millions – making the stakes higher than ever for these hopefuls.
